Jacob Roig Road Tested Pricing for Profit

How Do I Price My Business So I Can Afford a Team?

Your Next Hire Should Not Depend on Leftover Money.

Your next hire should not depend on leftover money. Your pricing needs to begin funding skilled help before you hire them.

Revenue can look healthy while you are still doing too much. The reason is often simple: the current price pays for delivery, but not the business you are trying to build.

Free 2-minute Pricing Audit. No spreadsheets. No guessing. See what your current price must cover before you grow.

What Each Sale Needs to Fund Before You Hire

A complete price needs to account for owner take-home income, taxes, current business and delivery expenses, the cost of the next skilled hire or future growth expense, planned profit, and realistic sales volume.

That is the formulation. It turns a price from a guess into a growth tool.

Business owner reviewing pricing before funding a future skilled team

A Simple Example: Funding a $3,000 Hire

Build the Future Expense Into Today’s Price

If a skilled hire will cost $3,000 a month and you average 10 sales, each sale must contribute $300 toward that future expense.

That $300 is not your full price. It is one required line in the complete Pricing for Profit formulation, alongside owner pay, taxes, delivery costs, profit, and sales volume.

Business owner reviewing revenue and pricing figures before funding a skilled team

Do You Need More Sales or Better Pricing?

More sales help only if each sale leaves enough money behind. If your current price covers delivery but leaves no money for owner pay, profit, or your next hire, volume simply compounds a pricing problem.

The Pricing for Profit Formula shows what needs to change before you add more work.

Should you raise prices or reformulate them? Reformulate first. The goal is not simply a higher price; it is a price that pays you, covers the business, funds future growth, and protects profit.

Road Tested Answers Before You Hire

The right pricing conversation does more than change a number.

It changes the decisions you can make, the team you can build, and what your business can afford to become.

“It spit out a price that was exactly in the range that my customers were looking for.”

Andy Kriebel

Tableau Visionary Hall of Fame · Founder, Next-Level Tableau · DataIQ Top 100 Most Influential People in Data

A globally recognized data expert used Jacob’s formula to confirm that his price was both financially sound and commercially realistic.

Steven Bollar, CSP®

International Keynote Speaker · Former Superintendent · Top 30 Global Gurus in Education, 2023–2026

For more than 25 years, Steve has led schools, trained educators, and spoken nationally and internationally. His pricing testimony comes from a speaker whose authority in education is earned, not inflated.

Irit Levi · Client Transformation

“The penny dropped, and my jaw dropped with it. This formula is a game changer in business.”

Irit resisted the process until the numbers showed her what her price actually needed to produce. She now describes it as a tool she will use again and again.

PRIVATE PRICING AUDIT

KNOW EXACTLY WHAT YOUR PRICE MUST PRODUCE

Answer seven questions to identify whether every sale pays you properly, protects profit, and funds skilled help before you hire. You’ll uncover your specific pricing blind spots, receive an optional dollar estimate, and get a clear next step.