Jacob Roig Road Tested Pricing for Profit

What Is the Pricing for Profit Formula?

Build a price that supports the business you want to lead.

The Pricing for Profit Formula works backward from what your business needs to produce: your take-home income, taxes, delivery and operating costs, planned profit, and the capacity you want to build.

Then it connects those requirements to a price and sales volume you can realistically deliver. Better pricing clarity leads to better decisions about owner income, profit, capacity, and delegation.

Free Pricing Audit: seven questions, about two minutes for the questions, an optional dollar estimate, then your first name and email to view your personal report. No spreadsheet required.

Start with your numbers, then test the price

Begin with the take-home income you want, your tax reserve, operating and delivery costs, planned profit, and the full cost of the capacity or skilled help you need. Use the same time period for every input.

Connect that revenue requirement to realistic sales for one offer. Then check the price against customer demand, the value of the offer, and the hours needed to deliver it. Market research helps you test the result; it cannot replace your own numbers.

TAKE THE 2 MINUTE PRICING AUDIT
Business owner reviewing pricing before funding a future skilled team

A worked example: what each sale needs to contribute

Turn a monthly requirement into a decision

Illustration: $3,000 a month of skilled support divided across 10 sales requires a $300 contribution from each sale. With only five sales, that contribution becomes $600.

This is one part of the calculation. Account for owner income, your tax reserve, delivery and operating costs, and planned profit before testing the full price. Check that you can sell and deliver the required volume.

Business owner reviewing revenue and pricing figures before funding a skilled team

Use the result to choose your next move

A gap in the calculation gives you a decision to investigate: a different fee, a stronger offer, a change in delivery costs, more sales, or added capacity. Check demand and delivery hours before choosing.

For speakers and workshop leaders, count preparation, travel, follow-up, and administration alongside the time on stage. For program creators, include the support required after each enrollment.

Start with one offer. Verify its costs and contribution, compare the required sales with your capacity, and decide what needs to change. This gives you a basis for a pricing, hiring, or delegation conversation.

Pricing a keynote or workshop too? See what your fee must fund.

What pricing clarity looks like in practice

Better pricing clarity supports better decisions about owner income, profit, capacity, and delegation.

These testimonials describe clients’ experience with Jacob’s formula. The seven-question audit helps you identify which numbers to verify first.

“It spit out a price that was exactly in the range that my customers were looking for.”

Andy Kriebel

Tableau Visionary Hall of Fame · Founder, Next-Level Tableau · DataIQ Top 100 Most Influential People in Data

A globally recognized data expert used Jacob’s formula to confirm that his price was both financially sound and commercially realistic.

Steven Bollar, CSP®

International Keynote Speaker · Former Superintendent · Top 30 Global Gurus in Education, 2023–2026

For more than 25 years, Steve has led schools, trained educators, and spoken nationally and internationally. His pricing testimony comes from a speaker whose authority in education is earned, not inflated.

Irit Levi · Client Transformation

“The penny dropped, and my jaw dropped with it. This formula is a game changer in business.”

Irit resisted the process until the numbers showed her what her price actually needed to produce. She now describes it as a tool she will use again and again.

PRIVATE PRICING AUDIT

See where your pricing needs attention

Answer seven questions, add an optional dollar estimate, then enter your first name and email to view your personal report. See your pricing priorities and what to verify first, with a free 15-minute conversation or the Pricing for Profit App as your next step.