Pricing for Profit Is How You Fund Growth Before It Becomes an Expense

For speakers, workshop leaders, and course or program creators who are tired of selling more while still doing everything themselves.

40+ years in sales and business ownership • Six businesses started • Two reached seven figures in their first year

The Pricing for Profit Formula

A formulated price will pay the owner, cover taxes and delivery costs, protect profit,

and begin funding skilled help before you need to hire it.

The Pricing for Profit Formula Includes: owner take home income • taxes • delivery/fulfillment and run the business expenses • profit • skilled team and growth expense • Then it formulates the sales required

The PFP formula turns pricing from what to charge into a growth tool.

Road Tested, Never Guessed

Jacob Roig brings 40+ years in sales and business ownership, six businesses started, and

two businesses that reached seven figures in their first year.

The method is built from the numbers that determine whether a business can pay its owner, produce a profit, and afford growth before it becomes an expense.

Built for speakers, workshop leaders, and course or program creators with a real offer and real results who want every sale to do more than cover today’s work.

What clients say

Andy Kriebel: “It spit out a price that was exactly in the range that my customers were looking for.”

Irit Levi: “The penny dropped, and my jaw dropped with it. This formula is a game changer in business.”

Steven Bollar, CSP®: International Keynote Speaker · Former Superintendent · Top 30 Global Gurus in Education, 2023–2026.

Featured conversations

How to Be Road Tested and Proven Both Personally and Professionally: https://podcasts.apple.com/us/podcast/how-to-be-road-tested-and-proven-both-personally/id1550684472?i=1000703483110

Guts, Grit & Great Business with Heather Pearce Campbell: https://legalwebsitewarrior.com/podcast/jacob-roig-2/

If a skilled hire will cost $3,000 a month and you average 10 sales, each sale must contribute $300 toward that future expense. That $300 is one required line in the complete formulation, alongside owner pay, taxes, delivery costs, profit, and sales volume.